Prompt from Briefbox:
Mixed Up Drinks Co. is a leading brand in the alcohol industry, and are seeking a skilled designer to design their new non-alcoholic line. They aim to introduce a range of canned non-alcoholic cocktails, catering to individuals who want to enjoy cocktails without the effects of alcohol.
Deliverables: Logo, Product packaging
For the logo design I combined a lemon icon with two leaf shapes. I wrapped the 'Mixed Up' type around the top of the lemon shape, and placed the 'Drinks Co.' type inside of the leaves. The result is a versatile logo that can be used both as a standalone mark, and in its full version with accompanying text.
The use of the lemon icon enables color adjustments to represent the various other fruit-flavored cocktails in their non-alcoholic line.
