Milwaukee Art Museum
Brand Identity
Home to a collection of over 30,000 works, the Milwaukee Art Museum is known for its striking architecture and diverse collection of fine art. The MAM presents an opportunity for branding that is bold and distinctive.
This project explores a full brand identity system, beginning with a logo built around an abstract MAM lettermark where the second M is partially hidden, a decision that became the conceptual foundation for the rest of the project.
This project explores a full brand identity system, beginning with a logo built around an abstract MAM lettermark where the second M is partially hidden, a decision that became the conceptual foundation for the rest of the project.
Project Scope: Logo and Branding, Posters, Visitor Badges, Wayfinding
