Fontana Sports
UI Redesign
+ Homepage UI
+ Responsive Layouts
+ Photo Collages
Fontana Sports is a retailer of outdoor apparel, equipment, and footwear in Madison, Wisconsin. It has supported the local outdoor community with trusted brands and knowledgeable service for decades, making it a staple for adventurers of all kinds.
This project involved creating a refreshed UI for the Fontana website homepage and translating it across desktop, tablet, and mobile formats. The visual direction features a bold use of the brand’s green color, a collage-like image treatment, and bold secondary colors that bring the identity to life.
